Hi glow getters, it's Elizabeth Lista. From day one, Miracle 10 has always believed in the power of innovation, integrity, and community. In today’s uncertain economic and trade landscape, we are leaning into these values more deeply than ever before, and calling on our friends, family and you, our beloved skincare gurus, to support local. Elbows up, Canada!
Indie brands like ours know what it takes to produce extraordinary products and deliver exceptional customer service—the current environment won't stop us from doing that, but it does make our job harder.
Recent tariffs and supply chain disruptions are forcing Canadian businesses to navigate a complex and evolving landscape, with small, independent brands bearing the brunt of these challenges.
At Miracle 10 Skincare, we’re no strangers to resilience. As a women-led, Canadian-made skincare brand, founded by my beautiful mother, Ann Marie MacDonald, and pioneering father, Dr. Frank Lista, we’ve always prioritized quality, science-backed formulations, and exceptional customer care. But in today’s economic climate, it’s more important than ever to support local businesses that are working hard to keep production and innovation alive in Canada.
I sat down with Bloomberg News to discuss how these trade changes are impacting the beauty industry—from the uncertainty around sourcing key ingredients to the potential ripple effects of increased costs on Canadian vendors. More than anything, this conversation highlights the need for consumers to take an Elbows Up approach: standing strong with local brands, choosing independent over mass-market, and recognizing the value of high-performance products made with care and integrity.
Watch the full interview below to learn more about how we and other small beauty brands are navigating these challenges and why your support makes all the difference.